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GOBY LAUNCHES FIRST-OF-ITS-KIND SEARCH ENGINE FOR FINDING FUN, NEW THINGS TO DO WITH YOUR FREE TIME

Create Your Next Adventure Close to Home or Anywhere in the USA Using Goby's Unique What, Where and When Search Engine

BOSTON - September 23, 2009 - Goby (pronounced GO-be) today unveiled its one-of-a-kind search engine that helps people find fun new ways to spend their free time. Using proprietary technology developed by researchers at MIT, Goby searches across hundreds of prequalified Web sites to provide users access to information on millions of attractions, activities, events, restaurants and places to stay across the United States. Whether you're looking for a fresh hiking trail, a cool new museum, a romantic bed and breakfast or a live show this weekend, Goby surfaces the best results that the Web has to offer, presented in a format that's well organized and easy to use.

Goby poses three questions: What, Where and When. By answering just two of these in any combination, users instantly receive an easy-to-read results page that includes not only detailed information about attractions, activities, locations and events, but also an interactive map and photos from sites like Google and Flickr.

"Our mission at Goby is to allow users to spend less time searching and more time doing the things they want to do," said Mark Watkins, co-founder and CEO of Goby. "Goby enables you to turn ordinary weekends or weeklong getaways into something memorable or extraordinary, by eliminating the need to hop around from site to site and wade through information that's often incomplete or irrelevant."

In a recent study conducted online by Harris Interactive on behalf of Goby, 71 percent of U.S. adults who are online admitted to being frustrated by the irrelevant results that most search engines return. Goby will alleviate those frustrations by exploring the depths of the Web to find the most relevant and richest sources of information and present it in an easy-to-understand format, rather than serving up pages of sites that happen to contain a few keywords but don't actually meet the needs being addressed.

SURVEY METHODOLOGY

Harris Interactive® (www.harrisinteractive.com) fielded the study on behalf of Goby from September 11-15, 2009 via its QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,295 U.S. adults aged 18 years and older. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. Data for questions related to online use or behaviors were weighted specifically to the respective "online" populations. No estimates of theoretical sampling error can be calculated; a full methodology is available.

ABOUT GOBY

Goby (www.goby.com) is a search engine focused on exploring new things to do with your free time, from taking a unique vacation to creating this weekend's adventure. Rather than hopping from site to site, trying to make sense of it all, you simply tell Goby What, Where and When and we surface the best results the Web has to offer, organized in a way that's easy to understand and use. Launched in 2009 and based in Boston, Goby is a privately held company whose investors include Flybridge Capital Partners and Kepha Partners.

CONTACT

David Cumpston
415.277.4917
press@goby.com